Jamie Lessem Design and Illustration
Led the rebrand of Blossom Beauty, transforming the brand into a more elevated, modern expression while celebrating its signature ingredient—real flowers infused into every product. Developed a complete visual identity including the logo, color palette, typography, custom botanical illustrations, photography direction, and packaging system.
The project extended beyond packaging to create a cohesive brand experience across every customer touchpoint, including retail displays, website assets, social media, and marketing collateral. The result was a vibrant yet sophisticated identity inspired by the Southern California lifestyle, balancing natural beauty with a premium, contemporary aesthetic.