Jamie Lessem Design and Illustration
Jamie Lessem Design and Illustration
Drucker Consulting Group, a new financial consulting company needed a brand identity. I concepted and developed their logo, brand guidelines, business cards, website and a one-sheet to hand out to potential clients. While listening closely to the companies needs, I developed a complete branding system for them that reflected their professional yet approachable outlook.
I had the opportunity to lead the branding initiative for Drucker Consulting Group, a dynamic new financial consulting firm. My approach began with in-depth discussions to understand the company’s vision, values, and unique market positioning. From there, I conceptualized and designed a comprehensive branding system that truly embodied their professional yet approachable ethos.
The project kicked off with the creation of a distinctive logo that encapsulated the essence of their brand, combining modern design elements with a classic feel to instill trust and confidence. I developed detailed brand guidelines to ensure consistency across all platforms, providing clear direction on typography, color palettes, and imagery that reflected their commitment to excellence and accessibility.
In addition to the logo, I designed sleek and professional business cards that made a lasting impression, effectively communicating their brand identity at networking events. I also crafted an engaging website that served as a digital storefront, featuring intuitive navigation and clear calls to action, enhancing user experience while effectively showcasing their services.
To further support their outreach efforts, I created a polished one-sheet that succinctly summarized their offerings, complete with compelling visuals and key differentiators. This one-sheet became a valuable tool for engaging potential clients and articulating the unique benefits of partnering with Drucker Consulting Group.
Overall, this branding initiative not only provided Drucker Consulting Group with a cohesive visual identity but also positioned them as a trusted partner in the financial consulting space, ready to connect with clients on a personal level while demonstrating their expertise.