Jamie Lessem Design and Illustration
Various food and beverage packaging done For Whole Foods Market
Designed a series of wine labels for Grammy-nominated jazz musician Dave Koz's signature wine collection, created in partnership with Whole Foods Market. Inspired by the shape of vinyl records, the circular labels offered a distinctive shelf presence while celebrating Koz's musical roots. Bold color palettes and clean, modern typography created a sophisticated identity that blended the worlds of jazz and winemaking.
Whole Foods Market commissioned me to create a unique label for their Crowler packaging—a large beer can that enhances the customer experience by allowing patrons to take their favorite draft beer home. This innovative design not only serves as an eye-catching vessel for the beer but also includes a designated space for customers to write the name of the beer they selected from the in-store taps. My goal was to develop a label that reflects the vibrant and artisanal spirit of Whole Foods while also making it easy for customers to personalize their Crowler. This project emphasized both functionality and creativity, ensuring that the label stood out while enhancing the overall experience of enjoying craft beer on the go.
Designed the logo and packaging for Popcorn Straws, creating a playful visual identity that captured the brand's fun, unexpected personality. In collaboration with Anchor Creative, developed packaging that emphasized shelf impact while communicating the product's unique appeal through bold color, engaging graphics, and a cohesive brand system.