Westfield UTC Grand Opening

Westfield UTC Campaign Design

Westfield UTC, a mall in La Jolla, California, went through a major remodel and requested a marketing campaign to reflect it’s new luxurious, fun and beachy vibe. Working with the cross-functional team of marketers and copywriters, we came up with 3 campaign options which we presented to the mall management as well as to the Westfield executive team. This particular design was inspired by patterns that were used in the center’s architecture, as well as the stunning and bright patterns used by fashion designer, Trina Turk. The collateral ranged from digital emails, to invitations, to large scale billboards and banners.