Jamie Lessem Design and Illustration
Jamie Lessem Design and Illustration
The Whole Foods Market Local program was an ambitious initiative aimed at celebrating and showcasing the invaluable contributions of local farmers, producers, and growers who supply their exceptional products to Whole Foods. This project was multifaceted, encompassing a comprehensive rebranding effort that included the design of a distinctive logo that captured the essence of local sourcing and community support.
In addition to the logo, I developed large-scale décor banners that transformed store interiors, creating an inviting atmosphere that resonated with shoppers and fostered a sense of connection to local agriculture. I also designed informative brochures that told the stories of our featured local partners, emphasizing their commitment to quality and sustainability.
To enhance the customer experience further, I created branded bags and window clings that not only promoted the program but also served as visual touchpoints that reinforced Whole Foods’ dedication to supporting local economies. The initiative included a line of stylish t-shirts and hats, allowing customers to proudly display their support for local farming.
Additionally, I produced a variety of point-of-purchase (POP) and display signs that effectively highlighted local products throughout the store, guiding shoppers to discover fresh, locally-sourced options. This cohesive branding effort not only elevated the visibility of local partners but also strengthened Whole Foods Market’s position as a champion of local food systems, ultimately driving customer engagement and loyalty.